Coach behind Foundation
Meet Jon.
Experience built through the work.
Deep Water creator. Author. The coach behind Foundation. Jon’s background spans professional strongman, wrestling and bodybuilding. His conversations with Keith connect that training experience with the questions in the journal.
Explore FoundationA career built around training.
Jon’s career has taken him through professional strongman, wrestling and bodybuilding. He developed the Deep Water method and wrote DeepWater: Overcoming the Waves of Life and FUEL: The Cycle of Greatness. His work explores the training, discipline and work ethic behind those experiences.
The coach in the conversation.
Keith brings Jon questions about training, eating and the experience of starting something new. Those conversations appear throughout the journal, alongside Keith’s own observations.
A plan you can put into practice.
Jon teaches the everyday decisions that make a plan usable. In his lesson on putting a nutrition plan into practice, he covers organizing meal times, choosing substitutions within a plan, shopping and preparing efficiently, and planning for days when the usual routine breaks down. His stated aim is to help people understand the approach well enough to use it independently after the course.
Foundation, explained.
Foundation is a 24-week, video-led training and nutrition course with three training styles. It is self-directed learning and contains no peptide content.
Choose the relationship that fits.
Foundation, Guided Support and Private Coaching are separate choices. Guided Support requires a separate Foundation purchase. Coaching enquiries start with a conversation about fit and scope, before any commitment.
Explore the work.
Jon’s background and books, in his own words.
YOUR NEXT STEP
Start with the story.
The first seven entries are open. Read, listen and get a feel for Age Strong before choosing your next step.